soda makeup

L'Etoile, a Russian cosmetic retailer approached me and asked if I could create a makeup brand for a specific target, the Generation Z. Together with Another Studio ( Brand Strategy & Social Media Strategy & Production Studio ), we worked on naming, brand strategy, copywriting, visual identity, packaging design, POS and finally social media strategy and content production.

Soda is aimed to fill the imagination of generation Z, no gender attached and it's all about creativity, self-expression and loving you for who you are, no strings attached. ENJOY IT!