L'Etoile, a Russian cosmetic retailer approached me and asked if I could create a makeup brand for a specific target, the Generation Z. Together with Another Studio ( Brand Strategy & Social Media Strategy & Production Studio ), we worked on naming, brand strategy, copywriting, visual identity, packaging design, POS and finally social media strategy and content production. Soda is aimed to fill the imagination of generation Z, no gender attached and it's all about creativity, self-expression and loving you for who you are, no strings attached. ENJOY IT!
Deli Paris is a french beauty webzine made by girls for girls. The zine focus on powerful creative girls and their beauty routine.
Logo, Identity and Web Design (coming soon)
A collection of animated gifs for Men At Work Collection FW 16/17 Presentation. Made in collaboration with Ricardo Leite
Pauline Barendregt, Creative Director from Men at Work, asked me to develop & design their new private label, Airdate.
Nonchalant, fresh and playful with a bright soul. That about sums up the specifics of AIRDATE. Non pretentious with a touch of glam for cool, unapologetic women. AIRDATE launches the right styles with a flawless sense of timing and is king when it comes to that certain ‘je ne sais quoi’. YOU LIKE ?
Brand Design, Logo, Labels, Artworks, Launch Campaign and Web & POS Assets
Copy: Claudia Kopardi
Campaign Photo: Jeroen Mantel
I was asked by Dick Moby, an Amsterdam based sustainable eyewear brand, to work on their identity and take it to the next level. Dick Moby believes that eyewear and sustainability can go hand to hand. DM glasses frame are made from plastic rescued from the ocean. As they like to call : The Sunny Side of Plastic.
A new and sunny approach to Dick Moby Brand
Logo Re-Designed, Manifesto Design, Eyewear Logo, Patterns, Lookbook, Linesheet and Business Cards.
Reebok Creative Hub celebrates the 25 years of Ventilator
Marta & Ricky were commissioned by Soon in Tokyo to create 4 intros for 4 videos done by CANADA, Nacho Alegre, Tomas Pena & David Alonso Mendez.
Direction & Art Direction : Marta & Ricky
Agency : Soon in Tokyo
Producer : Animal
"THE SPELL OF THE REBELS for #2 Current Obsession Paper
Alone, each jewel has its own character and contains its own powers. We use it as an ingredient mastered by a different artist. We give it its own sacred altar of protection. Together, the ingredients create a spell, where magic radiates from the monumental stones, unicorn tears and enchanted metals. They are balanced and displayed as an offering to our bodies and souls. Let the spell begin. Stonelliarmus!"
Concept by Patrícia Domingues & Marta Veludo
Set Design by Marta Veludo
Photography by Marta Veludo Studio
A redesign for the "all the time" Staples primary school black book.
Commissioned by Staples & Departamento.com
Poster Design & Communication for Dice, TivoliVredenburg, Utrecht.
Design was made by playing the dices and using the patterns of each play into the poster. Design by luck !
CHOCOLATE ROCKS — form a new experience that starts with shape and results in taste. Biting into a rock creates natural tension between the things we are told by our instincts and by our brain. A project by Michal and Borch.
Identity Development for Chocolate Rocks
Website/Online Shop — Promotion Flyer, Business Card, Package Sticker and Ingredients Label — Amsterdam, 2015
Costauds = strong and robust
A daring but fashionable approach to high end sports world.
The identity was developed in a modular way which allows color to change every each collection.
Let's flex your inner Costauds !
Identity and Promo Pack developed for Costauds Costauds.
Visual Identity, Business Card, Envelop, Poster/Wrapping Paper, Login Card, Letterhead and Web Material.
Identity for Amsterdam Spanish Film Festival 2016. This year the festival concept was built in the concept of shaped and layered emotions with a hint of spanish warmness. The festival screened in Pathé Tuschinski and EYE.
Thanks Polina Sologub for the hand drawing patterns
Photos by Cecilia Díaz Betz
Scarf — Postcard — Hang Tag — Window Design for Restored Shop
This scarf is the result of a successful collaboration between visual designer Marta Veludo and Restored. White, Soft and Black refers to a Kandinsky painting that inspired Veludo, a champion of colour in design, to work in black and white. The shawl contains a subtle sun & moon themed monochrome print celebrating the holiday season.
- Materials: 50% Cotton, 50% Acryl
- Dimensions: approx. 75 cm x 185 cm
- Colours: black & white
- Reversible knit
- Made in the Nederlands
- Care instructions: delicate washing cycle
- Limited edition of 10
Poster Design for FOMO - Tivolivredenburg Concert Hall
In collaboration with Ricardo Leite
Pomamama it's a London based platform that allows you to book pre natal yoga teachers to come to your place. "Bringing pregnancy yoga to you" is their moto.
Identity & Logo Design by Marta Veludo
Webdesign & App Design by Ricardo Leite
Creative Direction for OH THUNDER band.
Identity, Website, Styling, Stage Design & Art Direction for Photography
Photography by Debbie Trouerbach
Kipling's #WeMakeHappy campaign is all about letting the people you love know how special they are. In collaboration with director Brett De Vos, we raise a toast to those that make the world a better place, and celebrate the 'happy' in the everyday.
Director: Brett De Vos
DoP: Hayo van Gemert
Art Direction: Marta Veludo
Model: Marlou Hensen
A curated limited food box delivered at your door.
Food Nomads asked me to rebrand their identity, bringing freshness and focus in a specific public. Pic nic towels, polka dots and kitchen inspired patterns were used as identity elements & box shapes are a constant presence through all the identity.
Art Direction for Adidas Online Returns, Amsterdam, 2015
Directed by Brett de Vos
Produced by Mr. Frank
Visual Identity for De Vitrine Gallery space. Windows, structured grid & layering suggestion, facing the imperfection of riso print.
Posters , flyers & personal invitation created in collaboration with Sue Doeksen
Bookstore Foundation commissioned me to come up with a new and fresh identity.
Logo Redesigned - Website - Business Cards - Information Leaflet - Newsletter - Invitation - Letterhead
Poster Design commissioned by Frenchfourch for Paris Graphic Design Festival 2017 under the theme creative sports. Was displayed in JCDecaux billboards, around Paris and London & exhibited at Museum of Les Arts Decoratifs.
Poster & Flyer design for an art market in Amsterdam.
Commissioned by The Bookstore Foundation
in collaboration with Sue Doeksen
"Its a Wrap!" - Christmas Invitation & Wrapping Paper in one! A3 risoprinted in 2 colours with a mash up of 10 different patterns, gives to the invitation the playful wrap option! An edition of 150, all one of a kind, sent in a wrapped tube.
Designed in collaboration with Sue Doeksen and Ricardo Leite
Commissioned by The Bookstore Foundation, 2014
This cap is the result of a unique collaboration between visual artist Marta Veludo and Restored. Veludo set out to design a cap that would embody the spirit of celebration. The outcome of experimentation with real confetti pieces is CONFETTI, a truly festive cap.
Along with the cap, I designed the window shop for Restored Summer edition! Inspired in a party pool where geometric piñatas and abstract gradient shapes announce what will fall in your head! A lot of CONFETTI!
Identity for Marta Veludo Studio.
A love for pink, shapes and icons! All mediums developed were designed for self-promotion and retail usage.
Black & White Business Cards
400 grams - Deluxe Paper - Digital Printing
Stickers, Set of 8, Digital Print
Wrapping Paper and Envelops
Pink Fluor Risoprint Ivory Paper 90grms
How to Green is a lifestyle blog which soon will have their first food corner. Initially How to Green asked me to redesign their logo and identity with focus on the upcoming food corner.
Work in progress,
Wedding Invitation for D & R
Graphic Design & Illustration
Risographic Print // 2 colours + 1 fluorescent // Officio 240grs Ivory
The Balance Pins
Funky vase, a broken pole and building blocks are a collection of balanced and colourful shapes turned into a jewellery, in this case turned into cool pins.
Pattern Design inspired in the winter sports lifestyle from the 80s "Hot Snow Patrol", Ready to Wear Collection by Krizia Robustella for 080 Barcelona Fashion Week.
Fine Flavour Chocolate is brand that contributes to a better chocolate consumption, changing the way people think about and consume chocolate and supports local cocoa farmers and bean-to-bar chocolate makers.
The Fine Chocolate Box is an exquisite product which you order online, and receive at your doorstep the best selection of chocolate makers as Marou, Original Beans, Pacari,Grenada, (etc) selected by Caroline Lubbers, chocolate connoisseur.
Commissioned by Fine Flavour Chocolate, 2014
Voilà! Be Ready, Be Cool is a range of scarves printed by Marta, who seems to have fingers in a whole bunch of pies from graphic design and art direction to illustration and design. The scarves resulting from this new project are lightweight pastel numbers with abstract geometric images scattered breezily across them, in a celebration of all that is fun, playful and Sottsass-inspired.
Visual Identity for Art Walk Mexico | Crossed Stories Edition 2014
An event that takes you through the city and makes you explore art galleries and exhibition spaces.
A playful geometric map under all the information was the graphic approach, with crossed paths and news city shapes drawn.
Ping Pong Night Identity at NDSM, Amsterdam 3 table sizes from the top + readable up and down. Playful stickers with you can customise & find your on game. 200grms color paper / digital print / fluorescent stickers
JD Store NIKE Graphics, London
Created in collaboration with Matte
Breaking for Knowledge is a series of presentations and informal conversations on artistic fields’ related theses, either produced in a Dutch Institution or about the Netherlands.
The visual identity explores different creative categories (art, performance, architecture) through the use of colours on a tight visual system. Since 2 guest speakers where to present each day, we chose to highlight their different disciplines on visual communications using the colour combos. The concept of breaking for knowledge is implemented by the modular type systems through different formats, with the colour being the link. In the future, the website of this project will archive all disciplines by color/category.
Work done by Ricardo Leite & Marta Veludo
A collection of some work done for
The Bookstore Foundation from 2014 - 2016 ,
collaboration Sue Doeksen and Polina Sologub
Visual Identity for Nomeno, Advertising Director
Pineapple Diamond Skin
Illustrations for MÖDERNAKED
Photography: Berta Pfirsich
Styling: Jèss Monterde
Hair & make up: Marta Vicente